About us
About Niji
Where Nourishment meets Individuality, Joy, and Innovation
N – Nourishment
Nutrition is at the heart of Niji. We are dedicated to nourishing families with scientifically enriched foods that foster health and vitality, addressing real deficiencies in everyday lives.
I – Individuality
While most flours are made for the masses, Niji celebrates individuality. We understand that every person’s nutritional needs and lifestyles are unique — and so should be their food.
J – Joy
Good food should bring joy, not compromise. At Niji, we ensure every bite feels wholesome, delicious, and guilt-free — because health should never come at the cost of taste.
I – Innovation
We combine ancient wisdom with modern nutritional science to craft flours that not only taste great but also elevate your everyday diet — redefining what it means to eat right.
Why Niji Flour is Different
| Feature | Niji Fortified Flour | Regular Flour |
|---|---|---|
| Purpose | True nourishment with 10X micronutrients | Basic calorie source |
| Target | Formulated for families and individuals who see health as the truest luxury | Designed for masses |
| Ingredients | Whole grains with bran, enriched with bioavailable micronutrients | Refined grains |
| Health Impact | Scientifically formulated for modern health needs | Just fillers, not flours |
| Priority | Maximum nutrition, freshness, and clean label with zero preservatives | Maximum shelf life, additives, and preservatives |
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Our Story
Bringing Back the Goodness of Real Food
We Indians don’t need another Fancy Ingredient.
We need better basics.
For generations, Roti, Paratha, Cheela have been more than foods — it’s warmth, comfort, and culture. But over time, what we called flour lost what made it nourishing.
Modern wheat was bred for yield, not nutrition. Industrial milling stripped away the fiber, proteins, and micronutrients that once kept us strong. And the flour that reaches our homes today is made for masses ,sits on shelves for weeks, losing its vitality long before it meets your kitchen.
That’s where NIJI began — with a simple question:
We set out to bring back the goodness our grandparents once had — but with the precision and science our generation needs and deserves.
At NIJI, we blend traditional authenticity with modern innovation — using lab-tested, transparently sourced grains, IoT-enabled low-temperature milling, and advanced fortification to provide up to 10× more nutrition in every roti.
The result? A flour that’s fresh, rich in essential nutrients, and designed for the world we live in today.
For those who see health as the truest luxury,
NIJI makes every roti a step towards better living — simple, conscious, and complete.
Good for you. Good for farmers. Good for the planet.
We transform the daily staple into a modern source of nutrition — premium, traceable, and sustainable flour that makes every roti a step toward better health.
Our Mission
At Niji, we’re on a mission to make nutrition effortless, honest, and part of every family’s daily life. We believe true health begins with the food we eat every day. That’s why we fortify everyday staples like flour and oil with precision, purity, and purpose—while empowering Indian farmers by sourcing directly and transparently from them.
Our Vision
To build a future where every Indian household nourishes better—without changing habits, just choices. From soil to shelf, and even in our eco-friendly packaging, Niji chooses sustainability first. A future where food is transparent, traceable, and truly functional—uniting science, nature, and farmers on one plate.
Good for you
Fortified flour with clinically-selected vitamins and minerals, ensuring every roti delivers measurable nutrition and better daily wellness.
Good for farmers
We directly source organic grains and incentivize sustainable farming, creating better incomes and long-term soil health for growing communities.
Good for the planet
From organic farming to eco-friendly packaging, Niji chooses sustainability first—protecting soil, lowering waste, and reducing carbon footprint.